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<channel>
	<title>jen harders &#124; design</title>
	<link>http://www.jenharders.com</link>
	<description>jen harders &#124; design</description>
	<pubDate>Thu, 11 Aug 2011 11:22:34 +0000</pubDate>
	<generator>http://www.jenharders.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Custom Fleet Sales Kit</title>
				
		<link>http://www.jenharders.com/Custom-Fleet-Sales-Kit</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Custom-Fleet-Sales-Kit</comments>

		<pubDate>Thu, 11 Aug 2011 11:22:34 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print, folder]]></category>

		<guid isPermaLink="false">1848444</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_1_o.jpg" data-mid="9136973"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_2_o.jpg" data-mid="9136975"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_3.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848444/SalesKit_3_o.jpg" data-mid="9136977"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1848444/SalesKIt_4.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848444/SalesKIt_4_o.jpg" data-mid="9136981"  border="0" align="left"/&#62;

Sales Kit with tabbed fact sheets for Custom Fleet. Icons designed for each section.

Folder cover with spot uv.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Pro Plan Partnering for Performance</title>
				
		<link>http://www.jenharders.com/Pro-Plan-Partnering-for-Performance</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Pro-Plan-Partnering-for-Performance</comments>

		<pubDate>Thu, 11 Aug 2011 10:20:50 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print, trade presenter]]></category>

		<guid isPermaLink="false">1848326</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1848326/PFP_1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848326/PFP_1_o.jpg" data-mid="9136290"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1848326/PFP_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848326/PFP_2_o.jpg" data-mid="9136291"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1848326/PFP_3.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1848326/PFP_3_o.jpg" data-mid="9136293"  border="0" align="left"/&#62;

Partnering for Performance was a campaign aimed at the trade, communicating the benefits of a close partnership with Pro Plan representatives.

The tone is warm and optimistic, looking towards a bright future in building sales from loyal customers by educating sales staff on Pro Plan's wide range of products.
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1848326/prt_1313057759.jpg" />

	</item>
		
		
	<item>
		<title>Boehringer Happy Cows</title>
				
		<link>http://www.jenharders.com/Boehringer-Happy-Cows</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Boehringer-Happy-Cows</comments>

		<pubDate>Thu, 11 Aug 2011 07:47:26 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print, brochure]]></category>

		<guid isPermaLink="false">1847963</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_1a.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_1a_o.jpg" data-mid="9134462"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_2_o.jpg" data-mid="9134274"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_3.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1847963/HappyCow_3_o.jpg" data-mid="9134277"  border="0" align="left"/&#62;

Brochure aimed at Vets, to communicate the benefits of non-steroidal and anti-inflammatory drugs (NSAID) for cattle.

The 'happy cows' campaign aims to focus on the positive outcome of using the drug by healthy, sunny cattle imagery.

Metacam is Boehringer's NSAID drug, which also acts as a pain reliever for cattle.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>GE Training Pack</title>
				
		<link>http://www.jenharders.com/GE-Training-Pack</link>

		<comments>http://www.jenharders.com/following/jenharders.com/GE-Training-Pack</comments>

		<pubDate>Sat, 30 Jul 2011 01:41:43 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">1797194</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_1_o.jpg" data-mid="8862772"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_2_o.jpg" data-mid="8862774"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_3.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_3_o.jpg" data-mid="8862776"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_4.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797194/GEAML_4_o.jpg" data-mid="8862778"  border="0" align="left"/&#62;

Anti-Money Laundering Learner Guide book for internal use. Graphic circles reflect the logo design while also suggesting a 'spotlight' for illuminating criminal activity.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>GE Postcard Series</title>
				
		<link>http://www.jenharders.com/GE-Postcard-Series</link>

		<comments>http://www.jenharders.com/following/jenharders.com/GE-Postcard-Series</comments>

		<pubDate>Sat, 30 Jul 2011 00:39:31 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print, postcard]]></category>

		<guid isPermaLink="false">1797042</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1797042/GEPC_1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797042/GEPC_1_o.jpg" data-mid="8862135"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1797042/GEPC_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1797042/GEPC_2_o.jpg" data-mid="8862137"  border="0" align="left"/&#62;

Postcard series to promote an online campaign for GE's influence in all aspects of innovation from environmental, healthcare to engineering.

Received in a series of 3, the user was encouraged to share the information with others and in turn visit the site to learn more.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1797042/prt_1311986718.jpg" />

	</item>
		
		
	<item>
		<title>Purina Total Care Catalogue</title>
				
		<link>http://www.jenharders.com/Purina-Total-Care-Catalogue</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Purina-Total-Care-Catalogue</comments>

		<pubDate>Fri, 29 Jul 2011 03:06:06 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[print, brochure, catalogue]]></category>

		<guid isPermaLink="false">1793941</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1793941/PTC1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1793941/PTC1_o.jpg" data-mid="8844100"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1793941/PTC2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1793941/PTC2_o.jpg" data-mid="8844103"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1793941/PTC3.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1793941/PTC3_o.jpg" data-mid="8844105"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1793941/PTC4.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1793941/PTC4_o.jpg" data-mid="8844108"  border="0" align="left"/&#62;

Product catalogue teared brochure for Purina Total Care. Epic pre-press skills &#38; numerous mockups involved.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1793941/prt_1311908573.jpg" />

	</item>
		
		
	<item>
		<title>Wild Hibiscus</title>
				
		<link>http://www.jenharders.com/Wild-Hibiscus</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Wild-Hibiscus</comments>

		<pubDate>Fri, 15 Jul 2011 08:07:18 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[identity, print, point-of-sale]]></category>

		<guid isPermaLink="false">1070009</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1070009/WH_1.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1070009/WH_1_o.jpg" data-mid="5135858"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1070009/WH_2.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1070009/WH_2_o.jpg" data-mid="5135859"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1070009/WH_4.jpg" width="668" height="400" width_o="668" height_o="400" src_o="http://payload.cargocollective.com/1/1/49465/1070009/WH_4_o.jpg" data-mid="8519056"  border="0" align="left"/&#62;

Product Wild Hibiscus is iconically Australian, now being sold in 30 countries across the globe. 

The first phase was to revamp existing logo.

In the second phase a counter card and 3D wobbler was designed to use in-store. The design had to integrate packaging already recognised by consumers, while alluding to the premium but 'fun' feel of the brand.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1070009/prt_1297933513.jpg" />

	</item>
		
		
	<item>
		<title>Oyster Bar &#38; Dining</title>
				
		<link>http://www.jenharders.com/Oyster-Bar-Dining</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Oyster-Bar-Dining</comments>

		<pubDate>Fri, 15 Jul 2011 07:54:50 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[identity, business card, menu]]></category>

		<guid isPermaLink="false">1732239</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_1.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_1_o.jpg" data-mid="8518684"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_2.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_2_o.jpg" data-mid="8518685"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_4.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1732239/Oyster_4_o.jpg" data-mid="8518868"  border="0" align="left"/&#62;

'Oyster Bar &#38; Dining’ is a fresh, contemporary oyster bar and fish cafe. It serves good quality, reasonably priced produce and aims to be friendly rather than pretentious.

The logo created has a crisp, contemporary feel with subtle memories of the sea in a gradient of blue-green. To complement the corporate mark, the accompanying illustrations add freshness, vibrance and dynamism to the brand.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1732239/prt_1310716467.jpg" />

	</item>
		
		
	<item>
		<title>Nobull</title>
				
		<link>http://www.jenharders.com/Nobull</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Nobull</comments>

		<pubDate>Fri, 15 Jul 2011 07:32:51 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[identity, illustration, poster design, cd design]]></category>

		<guid isPermaLink="false">590405</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/590405/Nobull_1_1.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/590405/Nobull_1_1_o.jpg" data-mid="2734428"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/590405/Nobull_3.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/590405/Nobull_3_o.jpg" data-mid="2734372"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/590405/Nobull_4.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/590405/Nobull_4_o.jpg" data-mid="2734373"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/590405/Nobull_5.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/590405/Nobull_5_o.jpg" data-mid="2734374"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/590405/Nobull_6.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/590405/Nobull_6_o.jpg" data-mid="2734375"  border="0" align="left"/&#62;

Nobull aims to capture the straight-up, raw nature of Australian hip-hop. The name plays on this, while also refering to the 'noble' nature of the subculture - where authenticity is sought after. Hands are important within the four elements of hip-hop (MCing, DJing, b-boying and graffiti art). They also provide a mechanism for crowd appreciation. The stencil and raw approach also draws on the art of graffiti that is embedded into the hip-hop subculture.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/590405/prt_1282827262.jpg" />

	</item>
		
		
	<item>
		<title>Pacific Premium Funding</title>
				
		<link>http://www.jenharders.com/Pacific-Premium-Funding</link>

		<comments>http://www.jenharders.com/following/jenharders.com/Pacific-Premium-Funding</comments>

		<pubDate>Mon, 14 Mar 2011 11:39:18 +0000</pubDate>

		<dc:creator>jen harders &#124; design</dc:creator>
		
		<category><![CDATA[brochures, print-ads, trade displays]]></category>

		<guid isPermaLink="false">1167658</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_1.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_1_o.jpg" data-mid="5627132"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_2.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_2_o.jpg" data-mid="5627134"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_3.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_3_o.jpg" data-mid="5627136"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_4_4.jpg" width="668" height="480" width_o="668" height_o="480" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_4_4_o.jpg" data-mid="5627310"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_5.jpg" width="550" height="715" width_o="550" height_o="715" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_5_o.jpg" data-mid="5627417"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_6_6.jpg" width="550" height="715" width_o="550" height_o="715" src_o="http://payload.cargocollective.com/1/1/49465/1167658/Pacific_6_6_o.jpg" data-mid="5627652"  border="0" align="left"/&#62;

Pacific Premium Funding is one of the largest providers of insurance premium funding. Recently acquired by GE Capital, there was a need to communicate the benefits of this to consumers. 

The personal service of a local company, with the financial backing of GE is envisaged in ‘Big and small together... gives you the best of both worlds’. The warm imagery, focusing on ‘dreaming big’, while also paying attention to the small, reflects their point of difference in the market.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/49465/1167658/prt_1300099822.jpg" />

	</item>
		
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